Most of today’s organizations have easy access to two
of the key success factors for businesses: finances and technology.
Financial resources are available to almost any
organization with a viable business model, even during economic downtimes. One company no longer has an advantage over
another to access the financial capital needed to run a business.
Access to technology is equal; a company can
readily adapt technology to a given situation or business model. Inexpensive or even free software for everything
from website development and hosting to marketing databases and financial
planning is available via the internet. It
is difficult to have a technology advantage in an information technology
society.
With such prevalent availability of both financial and technology resources, organizations are left with only one real competitive advantage – the people that work there. The realization that the only major difference between the top company and all of the others in a specific market is their human element - the ideas, strategies and talents of their employees - makes it clear why focusing on talent engagement and retention is more important than ever for the success of an organization.
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